Will Blog for Beer
I guess it is a testament to how much I enjoy what I do when I volunteer to help publicize an upcoming benefit concert for the friend-of-a-friend.
My friend Andra's friend Joe is a high school math teacher at a charter school which serves the south bay area of Los Angeles. As he explained it to me, the school was created to offer an alternative to (relatively underprivileged) families who don't want to send their kids to their neighborhood public schools, which in that area are often unsafe or at the least, ill-equipped to prepare students for college.
To help raise money for the school, Joe is throwing a concert featuring local bands and a DJ on August 13th. Because Andra is coming to visit that weekend, she put me in touch with Joe, and after taking a look at his flyer and press release, I offered to help him with the event marketing.
Joe came over last night, and we drafted a media alert, which he will distribute today. We also created a blog for the event, and I gave him some tips on how he could direct traffic there. The blog/site is still a work in progress, but for now, it will do.
It's funny how much we in the public relations world are coming to use blogs. My friend Cara gave a workshop on that exact subject at her company conference last week. And when I was preparing for my Scottsdale trip, I ended up making friends with a young publicist there. He runs his own PR firm, and frequently uses blogs (including his) to generate attention for his clients. At the event we had a lengthy discussion about how they could and could not be effective. My take was that while they might benefit some industries, I had yet to see how they could work in conjunction with the beauty industry. Yesterday, in light of the whole Jolie debacle, we were emailing, and I decided that she had quite possibly (though inadvertantly) created the first effective beauty blog. The jury's still out on that, though.
In any case, it's amazing how easy it is to own a small piece of internet real estate these days. And if you invest wisely, you can (hopefully) make a boatload of money. Now, when and how am I going to do that for myself?
My friend Andra's friend Joe is a high school math teacher at a charter school which serves the south bay area of Los Angeles. As he explained it to me, the school was created to offer an alternative to (relatively underprivileged) families who don't want to send their kids to their neighborhood public schools, which in that area are often unsafe or at the least, ill-equipped to prepare students for college.
To help raise money for the school, Joe is throwing a concert featuring local bands and a DJ on August 13th. Because Andra is coming to visit that weekend, she put me in touch with Joe, and after taking a look at his flyer and press release, I offered to help him with the event marketing.
Joe came over last night, and we drafted a media alert, which he will distribute today. We also created a blog for the event, and I gave him some tips on how he could direct traffic there. The blog/site is still a work in progress, but for now, it will do.
It's funny how much we in the public relations world are coming to use blogs. My friend Cara gave a workshop on that exact subject at her company conference last week. And when I was preparing for my Scottsdale trip, I ended up making friends with a young publicist there. He runs his own PR firm, and frequently uses blogs (including his) to generate attention for his clients. At the event we had a lengthy discussion about how they could and could not be effective. My take was that while they might benefit some industries, I had yet to see how they could work in conjunction with the beauty industry. Yesterday, in light of the whole Jolie debacle, we were emailing, and I decided that she had quite possibly (though inadvertantly) created the first effective beauty blog. The jury's still out on that, though.
In any case, it's amazing how easy it is to own a small piece of internet real estate these days. And if you invest wisely, you can (hopefully) make a boatload of money. Now, when and how am I going to do that for myself?
posted by Lori @ 9:18 AM
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