How's this for sensational journalism?

["Bridge" is a fashion/department store term that refers to brands above Contemporary but below Designer (i.e. they bridge the gap). Label Ellen Tracy has had a rough go of it, and from what I can tell, is about to be forced into liquidation; but truthfully, I was so enthralled with the headline that I forgot to read the rest of the article.]

I know we keep hearing that newspapers are dying, but someone's taking lessons from the New York Post.